PoultryTech Newsletter, Volume 26, Issue 1, Spring, 2014
National Chicken Council Launches New Website Highlighting Poultry Production

The National Chicken Council (NCC) has launched www.ChickenRoost.com, a new website that features information on issues such as animal welfare, food safety, environmental stewardship, antibiotic use, and the modern partnership between farmers and chicken companies.

The site was developed as a follow-up to last year’s inaugural Chicken Media Summit hosted by NCC and the U.S. Poultry & Egg Association, where 30 members of mainstream, social, and trade media toured every aspect of how chicken is produced and processed today, from the hatchery to the feed mill, farm, and processing plant.

The website features a “Day in the Life” video on a chicken farm, and allows consumers to share and access content via social media including Facebook, Twitter, Pinterest, and YouTube The goal is to form a better dialogue with consumers, get them more involved in food production, and answer their questions about chicken production and chicken products.

In addition to featuring farm-to-fork details about chicken production, food safety, and animal welfare, the site also focuses on nutrition, citing chicken as the cornerstone of a healthy and balanced diet, as well as a Kids Zone section with quizzes, trivia, and other information.




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