Georgia Tech Research Institute spacer Agricultural Technology Research Program


Manager's Corner


Doug Britton, ATRP Program ManagerWelcome to the Summer 2012 ePoultryTech. In this issue, we continue to focus on the themes of “Transformation” and “Innovation.” I recently wrote a viewpoint editorial for Poultry Times (link) where I shared my insight on “Enterprise Transformation,” which is the task of refocusing or changing an enterprise to leverage either new technologies or market opportunities. The drivers for this kind of change are too often declining profits and poor performance, but the great companies are the ones who embrace a culture of constant improvement and innovation. 

Along these lines, a strategic initiative of ATRP’s FY 2013 research program is to define the poultry processing plant of the future (link). Here, six projects are underway that focus on novel types of engineering and technology solutions that have potential to transform poultry production from the growout house to the processing plant.

I’d also like to highlight our ongoing Technical Assistance program (link). As part of ATRP’s mission, the program provides technical assistance at no cost to Georgia-based industry members with special problems. Each year specific assistance is provided for approximately 30 requests in the areas of automation, food safety sensing, worker safety, environmental engineering, energy audits, and information on best practices and state-of-the-art systems. 

Finally, ATRP simply would not be what it is today without the active support of our industrial and academic partners and the Georgia Poultry Federation.  Whether it is specific domain knowledge and expertise, systems installation and testing support, or the supply of poultry products and materials for systems development, we are very grateful for the strong working relationship we have with each of you.  Thank you for being a part of the team as we seek to fulfill the ATRP vision, which is…“to be the technology innovation and development provider that enables Georgia to be the undisputed leader in Poultry, Agribusiness, and Food Processing.”

Doug Britton, Ph.D.
ATRP Program Manager

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